The Blog Box - ClipCulture

BUILD YOUR BRAND IDENTITY WITH A VIDEO MARKETING CAMPAIGN

With different visual and physical elements like logo, design, and communication, a brand creates an image in consumers’ minds. It is how the brand is perceived by the consumers. Brand identity, on the other hand, is how the brand wants to be perceived. It is the intent behind the identifying and distinguishable image that the brand creates. Visual elements go a long way in building that premeditated image in the minds of the end users. Videos are such a visual element that is very useful in creating a brand image that holds the brand identity.

Especially with social media as a great tool, videos can be a great driver for building brand awareness. A targeted and relevant video marketing campaign will help the consumers to relate the brand and understand its motives. As different video platforms are getting more and more popular, there are lots of opportunities to reach a more significant number of audiences with a good video marketing campaign.

A Corporate Audio Visual or a Video Commercial that is true to the brand’s identity can help introduce the brand to the consumers in an authentic way. A good brand should have a trustworthy image with outspoken and sincere communication. It also should create an image that is distinguishable from other similar brands. All these elements should be incorporated at the early stage of the video marketing campaign.

After a brand recognizes its targeted audience, it is necessary to educate the customer about the products or services. A brand’s identity will not be comprehensible to the consumers until they are clear about the service that the brand offers. Engaging and intriguing documentaries or video guides can be used in the campaign. But the videos need to be optimized according to the patterns of trends in the platforms where they are shared, to ensure maximum effectiveness.

The campaign should have a functional timeline to adhere to. Planning out different stages of the campaign will help to have a better impact on building the brand identity. Revealing different parts and aspects of the brands in different stages of the campaign will create a plain and clear image for the consumers. But this doesn’t mean the brand cannot experiment or try out different methods of storytelling and newer formats of videos to attract users.

The rise of social media presents us with an excellent opportunity to use video marketing to connect brands with customers. Videos are, by far, the most popular form of content nowadays. Almost all platforms prioritize video content over other formats. By utilizing a video marketing campaign, a brand can gain a lot further than just building the brand image.

THINGS YOU MUST KNOW TO MAKE A CORPORATE VIDEO

A video is a good method of reaching more people and connecting a wider range of population with your brand. But a lot of the businesses tend to move away from videos because not a lot of them have experience regarding the video making process. You can rely on an agency or a company, but you still need to have a basic idea of how the whole process works.

Though outsiders may feel overwhelmed, the production process of a video is quite smooth and very structured. Different parts of jobs are distributed among different members of the production team, and everyone just needs to do their part as required.

There are a number of types of videos that a business can choose from to make. They can choose to make an introductory video, an interview video, a vox pop video, a corporate audio visual, an animated explainer, a case study, or a promotional video.

After choosing the type of video, the next usual steps are mainly divided into three parts.

Pre-production
At this stage, the necessary preparations are taken to create the video. A lot of time should be allocated for this part so that the rest of the project becomes convenient and efficient.

Ideation: The first part of the process is to have a clear idea about what sort of messages you want to portray through the video, how you want to do it, and who is your target group. This is the main brief for the project.

Scripting: Based on the requirements and ideas, the script is written. Usually, there is an experienced scriptwriter or a team of scriptwriters who research the topic, study the references and write the final script.

Storyboarding: A breakdown of the script is necessary to streamline the rest of the production process. It also helps to visualize the end product.

Recce: Someone or some members of the production team usually visits the location of the shooting to help with any preparations for the day of the shoot. It also is to make sure there are no unknown obstacles or inconveniences hampering the shooting process.

Casting: If there is any character needed for the video, or if any voice actors are needed, the production team will cast them by this time.

Production
This part includes the shooting of the video and managing other assets required for the video, like photographs, voice recording, etc.

Shooting: This is where the hardest work is done. All the clips necessary for the video are taken through the hands of skilled cinematographers under the expert direction of the director with sophisticated tools to get the best output.

Voice recording: If any voiceover is needed for the video, they are also recorded during the production procedure.

Post-production
Everything comes together in this part.

Editing: The clips and voice recordings were taken during the production process are put together cleverly by an expert editor to make the video interesting to watch. The editor also needs to ensure that the intended message is conveyed properly.

Graphics and Animation: Some motion graphics and animations may need to be added in certain places for a better understanding of the idea and to make the video intriguing.

Music: Perfect music will tie it all together. It is a very important part of the video. The music choice can make or break the video.

If you are not looking to make a TV or Online commercial video for your business, there’s no need to hire an advertising agency. It will be intuitive to hire a video production company for making the video to uphold your brand.