A VIDEO IS NOT JUST A CONTENT, IT’S A CULTURE
People are hooked on videos. Whether it’s watching them or creating them- they are all up for it. It all started when two people thought of a platform where everyone could share their home videos with others online. Now YouTube has about 1.7 billion unique monthly visits.
A lot has happened since 2005 and the craze of videos has been woven into the culture across generations. There are many more platforms, some are dedicated to videos and clips, others are dominated by these. People are devouring video contents day and night. So the video professionals or experts obviously can’t fulfil the demand for content. Enters the content creators.
The power of clips is such that anyone can use them, they only need some skills and a bit of motivation. Contents are not limited anymore to dramas, films, or music videos adeptly created by professionals. As long as they are reaching the people through being viral on the internet, people are eager to watch two South-Asian guys digging up the dirt to create a house, a celebrity couple having their honeymoon in Bali, or an old guy cooking traditional foods in his backyard somewhere in Turkey. Just like thousands of people stay up all night to watch a streamer play some game from his house, many people wake up early to work out with a yoga instructor from Naypyidaw all while the military is having a coup in the background!
Many young people worry all day about what they are going to post on their TikTok account today, and so do a lot of the elders now. Everyone wants to follow the latest trends. No one wants to feel left out by not making a video with the newest Snapchat lens. Thanks to the mass availability and accessibility of these video-sharing platforms, people of all age demographics can participate. The feeling of joy that people get through these inclusions doesn’t vary from person to person. It’s the same in a 60-year-old just like in a 16-year old.
It seems like internet videos are not something only to be enjoyed by the young geeks anymore. Youth and elderly alike have delved into this phenomenon involving clips. No one feels the age barrier anymore when they are online. They are all part of the clip culture.